醉象大跌39%、营业利润由盈转亏,资生堂转型“自救”成效待考

新京报
Feb 27

如何让“醉象”重新获得消费者的喜爱,是资生堂集团必须解决的难题。  曾被寄予厚望的“醉象”,成了资生堂集团转型路上的沉重“包袱”。  翻开日本化妆品集团资生堂发布的2025年财报,里面的数据呈现出“矛盾”局面:一边是核心营业利润同比增长22%至445亿日元,显示出内部结构性改革和成本管理的初步成效;一边则是净销售额同比下滑2%至9700亿日元,营业利润由盈转亏,约为-288亿日元。  八大品牌表现...

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