寡头垄断:1.6%亚马逊卖家霸占销量

亿恩网
Feb 26

在美国电商市场,亚马逊一家独大,稳居消费者首选购物平台。而其平台内部的销售格局同样呈现出高度集中、头部效应显著的特征:仅1.6%的头部卖家,就贡献了亚马逊第三方GMV 的50%,流量与销量高度向少数头部卖家倾斜。少数头部卖家主导平台销量:1.6%的卖家贡献50%的第三方GMV根据Marketplace Pulse的近期研究发现,目前,在亚马逊美国第三方市场约3000亿美元 GMV(约占美国总GMV...

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