安踏“重金”出海:在美国直营门店丨消费参考

21世纪经济报道
Feb 25

安踏集团正在加速自己的出海进程。  近日,安踏集团的主品牌——安踏品牌在北美的首家旗舰店于洛杉矶比弗利山庄开业。作为全球高端商业地标,在比弗利山庄开店,成本是不低的。  更关键的是,该门店将采用直营模式。基于这是安踏品牌在美国市场的首个线下直营门店,为此配套的运营成本更是不少。  显然,安踏认为此种投入是值得的。  安踏品牌CEO徐阳表示,比弗利山庄店是安踏品牌全球化战略的关键一步。“未来,安踏会...

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