大厂AI营销战耗资超百亿,形成“BAT+DeepSeek”市场格局

南方财经网
Feb 26

  南方财经2月26日电,据DataEye研究院预估,春节期间,BAT等大厂AI营销战耗资超百亿,其中,腾讯元宝月活达1.14亿、日活超5000万,国内AI原生应用初步形成“BAT+DeepSeek”的亿级用户市场格局。节后开工第三天,元宝重返苹果免费榜前十。DataEye研究院研究总监刘尊指出,应用商店排名波动主要受营销投入短暂影响,无需过度解读,随着节后流量退潮,行业应关注AI大模型产品实际功能迭代和体验。

(文章来源:南方财经网)

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