2025年马来西亚冰箱格局生变:海信销量登顶

天极网
Feb 27

根据权威市场调研机构 GfK 发布的冰箱销量数据,2025年11月~12月,在马来西亚冰箱市场销量排名中,海信跃居第一。这一结果,某种程度上标志着当地冰箱市场的一次结构性转折。此前,Statista 在其《2025年马来西亚冰箱市场预测》中指出,马来西亚家用冰箱市场规模将在2025年达到约7.8亿马币,并在未来五年维持接近5%的复合年增长率。在总量仍具增长韧性的背景下,市场竞争的焦点,正在从“谁能...

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