【大河财立方 记者 杨霄 司高妍】2月26日,大河财立方发布的《京东超市拟3年砸200亿元做商品补贴,连白菜都没放过》引起河南超市企业、制造业关注。对于京东此次“挥拳”的目标对象,以及电商平台与实体商企之间的客源争夺、竞争策略,河南商界已有较清晰的共识:商品补贴,实则是价格战的“套壳”。电商平台间的竞争本质是客源竞争,四线及以上市场的传统商超、夫妻店或先受到冲击。同时,这场补贴战也将刺激国内实体...
Source Link【大河财立方 记者 杨霄 司高妍】2月26日,大河财立方发布的《京东超市拟3年砸200亿元做商品补贴,连白菜都没放过》引起河南超市企业、制造业关注。对于京东此次“挥拳”的目标对象,以及电商平台与实体商企之间的客源争夺、竞争策略,河南商界已有较清晰的共识:商品补贴,实则是价格战的“套壳”。电商平台间的竞争本质是客源竞争,四线及以上市场的传统商超、夫妻店或先受到冲击。同时,这场补贴战也将刺激国内实体...
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