携程2025年财报:投入10亿元“搭桥”,让全球游客走进来,让中国商家赢出去

每日经济新闻
Feb 26

2月26日,携程公布2025年全年未经审计财务业绩,这一年,携程交出了一份有些“反常识”的财报:全年营收624亿元,剔除投资收益净利润134亿元,但按交易额口径计算的净利润率仅为1.2%——用户每在携程花100元,携程收5-6块钱,只赚1.2元。这一年,携程投入10亿元发力入境游,其中包含人工客服、产研服务和推广的主动投入。结果是:近7万中国商家第一次从携程海外平台拿到入境游订单——6万多家酒店、...

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