马年春晚，各大厂商的人形机器人“扎堆”上台，表演翻跟头、“伸头”绝技，多个相关话题冲上热搜。2月26日下午，德国总理默茨在浙江杭州率团参访宇树科技，现场观看了央视春晚同款节目《武Bot》和机器人格斗表演，近距离感受中国前沿科技魅力。近年来，人形机器人公司掀起品牌营销热潮。《每日经济新闻》记者（以下简称“每经记者”）观察到，这些营销方式主要分为四大类型：竞技营销、晚会营销、场景营销、事件营销。众擎...
Source Link马年春晚，各大厂商的人形机器人“扎堆”上台，表演翻跟头、“伸头”绝技，多个相关话题冲上热搜。2月26日下午，德国总理默茨在浙江杭州率团参访宇树科技，现场观看了央视春晚同款节目《武Bot》和机器人格斗表演，近距离感受中国前沿科技魅力。近年来，人形机器人公司掀起品牌营销热潮。《每日经济新闻》记者（以下简称“每经记者”）观察到，这些营销方式主要分为四大类型：竞技营销、晚会营销、场景营销、事件营销。众擎...
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