推新节奏不断加快，已成为潮玩行业的常态。近日，泡泡玛特官宣将推出新IP——放学后的Merodi，这距离泡泡玛特推出上一个新IP仅两个多月。此外，奇梦岛、TOP TOY等潮玩厂商也纷纷加码IP储备与孵化。然而，当IP发布进入“快车道”，市场是否真的照单全收？从商业逻辑看，加速IP发布有其合理性，因为潮玩IP的平均热度周期只有3—5年。但在批量制造的IP中，不是每一个都有机会成为真正的“星”。 密集...
Source Link推新节奏不断加快，已成为潮玩行业的常态。近日，泡泡玛特官宣将推出新IP——放学后的Merodi，这距离泡泡玛特推出上一个新IP仅两个多月。此外，奇梦岛、TOP TOY等潮玩厂商也纷纷加码IP储备与孵化。然而，当IP发布进入“快车道”，市场是否真的照单全收？从商业逻辑看，加速IP发布有其合理性，因为潮玩IP的平均热度周期只有3—5年。但在批量制造的IP中，不是每一个都有机会成为真正的“星”。 密集...
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