“股神”巴菲特常年打卡的麦当劳:2025年靠平价策略重回增长,今年拟新增2600家餐厅

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Feb 26

在连锁餐饮行业,麦当劳早已成为一面标志性旗帜。它堪称商业与运营领域的“标准化偏执狂”——无论身处全球哪座陌生城市,推开任意一家麦当劳门店,都能获得高度一致的产品与服务体验。正是凭借极致的标准化体系,搭上全球化扩张的浪潮,麦当劳成长为世界级快餐标杆。  麦当劳也曾陷入“卖不动”的困境。2024年,麦当劳迎来自2020年以来的首次全球销量下滑,净利润下滑3%。尤其在美国本土市场,高通胀与原材料成本上涨...

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