同程旅行:2026春节“返乡游”与“反向过年”双向奔赴

网经社
Feb 24

(网经社讯)2月23日,同程旅行发布了《2026春节假期旅游消费盘点报告》(下称《报告》),基于同程旅行平台数据,总结了2026年春节假期旅游消费的新趋势和新特点。《报告》数据显示,传统年俗文化依然是春节旅游市场的“大菜”,追寻传统“年味儿”成为春节国内游主流,广东、福建等地举办的各类迎新春年俗活动成为假日文旅消费的大热门,汕头等地旅游热度增幅领先,成为春节国内游“黑马”目的地。封关后首个春节长假...

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