欧睿数据出炉,中国家电规模坐标再抬升

艾肯家电网
Feb 25

在全球消费电器市场竞争中,来自欧睿国际(Euromonitor International)的零售量统计数据,长期被视为衡量品牌国际地位的重要标尺。近年来,中国家电企业在这一坐标系中的位置愈发清晰。2026年1月,Euromonitor最新数据显示,海尔智家在2025年再次获得全球大型家用电器品牌零售量第一,这也是海尔第17次蝉联全球第一。其中,海尔冰箱连续18年全球第一,洗衣机连续17年全球第一...

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