最长春节假期点燃文旅消费热潮 万达酒店市场表现强劲创新高

旅新网
Feb 25

2026年“史上最长春节假期”圆满收官。当“团圆”拥有了更充裕的时间刻度,旅游消费市场的潜力也被进一步激发,出行半径显著扩大,多个平台数据显示用户“人均打卡2.2个城市”。在此背景下,万达酒店及度假村凭借精准的市场布局与深厚的服务底蕴,春节期间累计接待住客超37万人次,同比增长17%,展现出强劲的市场韧性与品牌影响力。南北“双向奔赴”,冰雪避寒各展风采在这个马年春节,“冰雪游”与“避寒游”依然构成...

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