从内容神话到客厅生意,Netflix狂补广告课

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文/刀客doc012025 年底,一些品牌还在拿Netflix的广告业务当试水预算:做一两波品牌露出,向老板交代一句——“我们在全球最大的流媒体上投过了”。一年之后,Netflix在广告预算中的地位已然不同。按照WARC Media的数据,Netflix 在全球 CTV 广告市场里的份额,2025 年大概是 3.7%,到 2027 年有望做到 9.2%。同期,它的广告收入从 2025 年的 15 ...

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