亚马逊与Shopify占美电商近半市场

蓝海亿观网
Feb 25

亚马逊与Shopify占美电商近半市场2025年,亚马逊与Shopify合计掌控美国电商市场49.7%份额,距半数仅一步之遥。其中亚马逊占比35.7%,销售额达4400亿美元,Shopify占比14%。二者模式迥异,亚马逊为中心化电商平台,Shopify则为独立店提供技术基建。其余市场由eBay、TikTok Shop、Temu、SHEIN及沃尔玛等平台瓜分。亚马逊撤下Blue Jay机器人,技术...

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