拼多多上线“膨胀券”:平台券可翻倍使用 定向为商家导流

亿邦动力
10 hours ago

【亿邦原创】2月25日消息,亿邦动力获悉,日前拼多多上线了一项新的商家运营工具“膨胀券”,允许消费者将其账户中原有的平台通用优惠券,定向“膨胀”为特定店铺商品的专属大额券。上述工具的核心思路是,将平台出资发放的通用平台券与商家自设补贴叠加,通过“放大优惠”的方式,引导消费者将已有优惠定向用在指定商品上,从而为商家带来更高确定性的下单转化。例如,当消费者持有一张4元平台券,商家为某商品设置4元膨胀...

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