携程发布2025年Q4财报:国际OTA预订增60% 全年服务入境游客2000万人次

环球市场播报
Feb 26

  2月26日,携程集团(纳斯达克:TCOM;香港联交所:9961)公布2025年第四季度及全年未经审计财务业绩。财报显示,2025年全年国际OTA平台总预订同比增长约60%,全年服务入境旅客约2000万人次。

  入境游成为强劲增长引擎。携程全年投入10亿元助力入境游生态建设,近7万家酒店、景点及旅行社首次从海外平台获取入境订单。平台推动超6000家景区首次面向国际市场开放,新增外籍可订票种6.3万个,国内头部景点95%票种已支持外籍预订。

  AI技术驱动全球化服务能力跃升。自研AI翻译引擎“智译未来”年产出60亿词,AI线路产品迭代为自研模型,入境游线路产品数量同比增长400%。

  在激发内需方面,携程全年创造超百亿旅游增量,新增超5万个就业岗位。服务保障持续加码,全年累计投入约29亿元用于用户福利与关怀,处理咨询3.5亿次,全球SOS救援成功率98%。

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责任编辑:丁文武

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