2025年美国消费电子市场亚马逊份额居首Numerator报告显示，2025年亚马逊在美国消费电子市场占据31%份额，超越百思买的27%，两家合计超半数销售额。Prime Day期间亚马逊份额显著上升，购买高峰集中在11月、12月和7月。移动配件家庭渗透率最高（78.2%），X世代和千禧一代购买最频繁。52.9%消费者认为价格符合预期，34.1%通过电商网站首次了解产品，市场呈现稳定但结构持续调整...
Source Link2025年美国消费电子市场亚马逊份额居首Numerator报告显示，2025年亚马逊在美国消费电子市场占据31%份额，超越百思买的27%，两家合计超半数销售额。Prime Day期间亚马逊份额显著上升，购买高峰集中在11月、12月和7月。移动配件家庭渗透率最高（78.2%），X世代和千禧一代购买最频繁。52.9%消费者认为价格符合预期，34.1%通过电商网站首次了解产品，市场呈现稳定但结构持续调整...
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