泡泡玛特MOLLY上新“心火怒放”系列,隐藏款仅溢价2.6倍

潇湘晨报
Feb 27

2月27日,泡泡玛特推出MOLLY全新盲盒挂件产品“心火怒放”系列,这是泡泡玛特为MOLLY 20周年推出的情绪IP版本。该商品包含6个常规款,2个小隐藏款,1个大隐藏款。这距离泡泡玛特发布上一个新IP“Supertutu”仅两个多月。推新节奏不断加快,已成为泡泡玛特的常态。得物App数据显示,“心火怒放”系列3个隐藏款的市场成交价均由89元上涨至最高325元,仅溢价2.6倍,溢价弱于LABUBU...

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