作者|霍东阳编辑|张广凯PUMA,这个曾经与Nike、Adidas齐名的品牌正面临严峻的现实。2月27日,德国运动品牌PUMA发布了一份黯淡的预告:2025年录得巨额运营亏损,并取消了年度股息。PUMA为投资者描绘了一幅艰难的近景图:公司预计在2026年将录得5000万至1.5亿欧元的运营亏损。这一举措旨在清理积压的库存,为2027年重返盈利性增长轨道铺路。然而,在这场寒冬中,一股来自东方的暖流...
Source Link作者|霍东阳编辑|张广凯PUMA,这个曾经与Nike、Adidas齐名的品牌正面临严峻的现实。2月27日,德国运动品牌PUMA发布了一份黯淡的预告:2025年录得巨额运营亏损,并取消了年度股息。PUMA为投资者描绘了一幅艰难的近景图:公司预计在2026年将录得5000万至1.5亿欧元的运营亏损。这一举措旨在清理积压的库存,为2027年重返盈利性增长轨道铺路。然而,在这场寒冬中,一股来自东方的暖流...
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