百度财报AI“成绩单”亮眼:43%占比成拐点,商业化之路前景几何?

ITBEAR科技资讯
Feb 28

2月26日,百度公布2025年第四季度及全年财务数据,其中AI业务表现成为市场关注焦点。财报显示,全年总营收达1291亿元,AI业务贡献400亿元收入;第四季度总营收327亿元,AI业务收入占比达43%,显著高于市场预期。这一数据标志着百度收入结构发生实质性转变,AI从战略投入阶段正式进入商业化收获期。本次财报中,百度首次将业务架构调整为"一般性业务"范畴,涵盖AI新业务、传统搜索及信息流等板块。...

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