亚马逊沃尔玛零售竞争升级,杂货成核心主战场

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生鲜杂货赛道成为亚马逊与沃尔玛的美国零售竞争核心主战场,因该品类是美国零售中近乎周度订阅式消费品类,拿下这一市场便能锁定消费者复购,培养稳定的消费习惯。最新消费者追踪数据显示,沃尔玛杂货业务的美国家庭渗透率创下72%的历史新高,这一数据的意义远超普通新闻。该数据同时显示,沃尔玛目前每月服务超1.9亿美国消费者。

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