近年来,中国众多 消费 连锁品牌相继上市,引起了广泛关注。然而,在这波热潮背后,新消费赛道浮现出一个行业真相:许多品牌真正的商业核心并非直接面对 消费者 ,而是通过对加盟商的持续供货来实现收入增长。这种商业模式将品牌定位于供应链商,吸引众多加盟商,同时有效锁定利润。《快消品》了解到,以蜜雪冰城为例,该品牌通过向加盟商销售食材、包材和设备获得大量收入,其报告显示向加盟商的商品和设备销售占收入的97%...
Source Link近年来,中国众多 消费 连锁品牌相继上市,引起了广泛关注。然而,在这波热潮背后,新消费赛道浮现出一个行业真相:许多品牌真正的商业核心并非直接面对 消费者 ,而是通过对加盟商的持续供货来实现收入增长。这种商业模式将品牌定位于供应链商,吸引众多加盟商,同时有效锁定利润。《快消品》了解到,以蜜雪冰城为例,该品牌通过向加盟商销售食材、包材和设备获得大量收入,其报告显示向加盟商的商品和设备销售占收入的97%...
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