IP潮玩的中场战事:流量退潮,常识回归

华尔街见闻
Mar 03

潮玩IP似乎正在步入高频上新阶段。日前,泡泡玛特官宣新IP KeyA将于3月首发。至此,2026年仅过去两个月,公司已密集推出Supertutu、放学后的Merodi及KeyA三个新IP,推新节奏从间隔两月缩短至一周,创下近年最快纪录。其他品牌同样在加速卡位。52TOYS于2月底联合山西博物院推出“NOOK山西游记”;卡游则联手上美影推出《大闹天宫》《哪咤闹海》等国漫卡牌新品。IP是一切的原点。...

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