和众汇富研究手记:苹果新品激发消费热潮 拉动中端市场

财富在线
Mar 04

3月初,全球消费电子市场迎来新一轮产品更新窗口。苹果中国官网正式上线新款iPhone 17e,256GB存储起步,4499元人民币起售,并将于3月4日晚10:15开启预购。在全球层面,苹果同步推出搭载M4芯片的新款iPad Air,其中11英寸版起售价599美元,13英寸版起售价799美元。此次新品组合既延续了苹果一贯的产品梯度策略,也在定价与配置层面释放出更明确的市场信号,在行业竞争趋于激烈的...

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