茶饮行业的淘汰赛已经进入后半段，供应链企业的估值开始理性回归。因此，如何维持业绩持续增速，成为茶饮企业最为核心的议题。作为茶饮赛道龙头，蜜雪冰城在奶茶、啤酒业务之外，再度将触角延伸至早餐市场。据媒体报道，蜜雪冰城已在大连、西安、南宁、杭州等地的部分门店测试早餐新品，涵盖豆浆、小米粥、三明治等品类。虽然同属餐饮赛道，但相较于咖啡、啤酒等饮品，奶茶与早餐的消费场景、产品属性差异显著。除此之外，蜜雪冰城...
Source Link茶饮行业的淘汰赛已经进入后半段，供应链企业的估值开始理性回归。因此，如何维持业绩持续增速，成为茶饮企业最为核心的议题。作为茶饮赛道龙头，蜜雪冰城在奶茶、啤酒业务之外，再度将触角延伸至早餐市场。据媒体报道，蜜雪冰城已在大连、西安、南宁、杭州等地的部分门店测试早餐新品，涵盖豆浆、小米粥、三明治等品类。虽然同属餐饮赛道，但相较于咖啡、啤酒等饮品，奶茶与早餐的消费场景、产品属性差异显著。除此之外，蜜雪冰城...
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