文 |财经无忌萧田2026年的春节档,电影院的灯光似乎比往年暗了一些。在这个史上最长的9天假期里,发行方和影院们忙得脚不沾地,最终交出的答卷是:57.52亿元票房。这个数字,基本回到了2018年的水平,也是自2022年“三连涨”后的首次掉头向下。没有现象级爆款,缺乏全民热议的话题,称之为近9年“最冷春节档”,并不为过。然而,就在传统大银幕遭遇寒流的同时,另一块屏幕却热得发烫。中国微短剧产业在经历了...
Source Link文 |财经无忌萧田2026年的春节档,电影院的灯光似乎比往年暗了一些。在这个史上最长的9天假期里,发行方和影院们忙得脚不沾地,最终交出的答卷是:57.52亿元票房。这个数字,基本回到了2018年的水平,也是自2022年“三连涨”后的首次掉头向下。没有现象级爆款,缺乏全民热议的话题,称之为近9年“最冷春节档”,并不为过。然而,就在传统大银幕遭遇寒流的同时,另一块屏幕却热得发烫。中国微短剧产业在经历了...
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