谁能想到,居然是名创优品的自有IP比泡泡玛特卖得好。在近几个月的天猫榜单上,名创优品的最新IP“右右酱”(YOYO),是唯一能与泡泡玛特各大IP分庭抗礼的存在。去年8月上市的右右酱,上线首月全渠道销量就突破200万件,小红书相关笔记超10万篇;闲鱼APP上,原价29元的单只热门款,最高溢价近3倍。1月30日,MINISO LAND广州壹号店开业时,抱着YOYO整端盲盒产品的消费者挤在收银台前;最近...
Source Link谁能想到,居然是名创优品的自有IP比泡泡玛特卖得好。在近几个月的天猫榜单上,名创优品的最新IP“右右酱”(YOYO),是唯一能与泡泡玛特各大IP分庭抗礼的存在。去年8月上市的右右酱,上线首月全渠道销量就突破200万件,小红书相关笔记超10万篇;闲鱼APP上,原价29元的单只热门款,最高溢价近3倍。1月30日,MINISO LAND广州壹号店开业时,抱着YOYO整端盲盒产品的消费者挤在收银台前;最近...
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