亚马逊春促标识弱化,平台促销模式转向分散化

亿恩网
Mar 03

多位亚马逊卖家反馈,2026年春促无专属标识及单独提报入口,BD、秒杀等促销入口分散。卖家观点分化,部分认为流量不集中、曝光不足,也有观点认为平台弱化统一大促标签,流量转为算法分配。去年春促已出现增量不均、投入回报不匹配问题,今年春促更趋分散,卖家需严控投入、聚焦利润。

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