合作美丽田园,资生堂要抢医美生意?

北京商报
Mar 02

业绩持续下滑,资生堂需要新增长点。近日,资生堂宣布合作美容连锁品牌美丽田园,通过旗下子品牌RQ PYOLOGY律曜(以下简称“RQ律曜”)开展医美业务。美妆品牌在医美领域寻求增量不算新鲜,医美品牌凭借专业美妆品牌的知名度拓展市场同样司空见惯。但二者的合作能否实现双赢取决于能否持久地吸引消费者,但愈演愈烈的医美市场不会让“留客”变得容易。  拓展医美业务  根据资生堂方面披露的信息,依托于专为亚洲...

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