Synchrony Financial released findings from its In Sync with Consumers survey indicating generative AI is increasingly shaping U.S. holiday shopping behavior. The company reported that 56% of surveyed consumers used generative AI during the 2025 holiday season, with many using it to compare products and find the best price, signaling growing demand for AI-enabled shopping experiences tied to payments, loyalty and financing.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. $Synchrony Financial(SYF-B)$ published the original content used to generate this news brief via PR Newswire (Ref. ID: 202603020900PR_NEWS_USPR_____NE98114) on March 02, 2026, and is solely responsible for the information contained therein.