营销内卷遇上成本暗箭:调味品企业为何陷入“两头难”

调料家
Mar 02

本文来自微信公众号:调料家,作者:调料人都在关注的,编辑:板板,原文标题:《观察|营销内卷遇上成本暗箭:调味品企业为何陷入“两头难”》前路虽难,行则将至涪陵榨菜最新发布的业绩快报,给市场出了一道耐人寻味的算术题。2025年,公司实现营业收入24.32亿元,同比增长1.88%;归母净利润7.68亿元,同比下降3.93%。营收微增、利润反降,这张“增收不增利”的成绩单,为观察佐餐开味菜细分龙头乃至整个...

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