文 | 陆方来源|食品板(ID:tyjspb)去年夏天,“1元乐享、再来一瓶”的促销风暴席卷饮料行业,几乎所有大小品牌都被卷入这场终端争夺战。进入2026年,促销潮非但没有退去,反而来得更早、力度更强。农夫山泉、怡宝两大头部品牌率先出手,以开盖有奖、1元换购开启2026水饮大战的序幕,行业内卷进一步升级。30周年加码促销,农夫山泉五大品项参战作为行业龙头,农夫山泉开年第一时间便推出30周年开盖赢奖...
Source Link文 | 陆方来源|食品板(ID:tyjspb)去年夏天,“1元乐享、再来一瓶”的促销风暴席卷饮料行业,几乎所有大小品牌都被卷入这场终端争夺战。进入2026年,促销潮非但没有退去,反而来得更早、力度更强。农夫山泉、怡宝两大头部品牌率先出手,以开盖有奖、1元换购开启2026水饮大战的序幕,行业内卷进一步升级。30周年加码促销,农夫山泉五大品项参战作为行业龙头,农夫山泉开年第一时间便推出30周年开盖赢奖...
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