Trends Increase Risk for Abercrombie & Fitch -- Market Talk

Dow Jones
Mar 03

1345 ET - William Blair analysts say in a research note that early reads on February shows Abercrombie & Fitch's struggles are continuing. That is true across both the company's namesake and Hollister brands, they add, noting that the latter's promotional activity has ticked up in recent weeks. "We expect the A&F brand could return to positive comps by the first half of this year, with growth normalizing around a low-single-digit range," the analysts write. "Hollister, meanwhile, is likely headed for negative comp, which it could sustain through the balance of the year." These trends, coupled with an acceleration of new store openings and tariffs, could pressure margins and add risk to future earnings. Abercrombie is scheduled to report 4Q results ahead of Wednesday's opening bell. (connor.hart@wsj.com)

 

(END) Dow Jones Newswires

March 02, 2026 13:45 ET (18:45 GMT)

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