Cricut Inc's Q4 rev falls 3%, hurt by products revenue decline

Reuters
Mar 04
Cricut Inc's Q4 rev falls 3%, hurt by products revenue decline

Overview

  • Creative platform firm's Q4 revenue decreased 3% yr/yr

  • Full year 2025 revenue declined less than 1% compared to 2024

  • Net income for 2025 rose 22% yr/yr

Outlook

  • Cricut expects to be profitable each quarter in 2026

  • Company plans to continue $50 mln stock repurchase program

Result Drivers

  • PLATFORM REVENUE GROWTH - Platform revenue increased 6% in Q4 2025

  • PRODUCTS REVENUE DECLINE - Products revenue decreased 8% in Q4 2025

  • INTERNATIONAL GROWTH - International revenue increased by 9% in Q4 2025

Company press release: ID:nGNX1c6XyH

Key Details

Metric

Beat/Miss

Actual

Consensus Estimate

Q4 Revenue

Beat

$203.60 mln

$199.68 mln (2 Analysts)

Q4 Net Income

$7.79 mln

Q4 Basic EPS

$0.04

Q4 Gross Profit

$96.45 mln

Q4 Income From Operations

$13.94 mln

Q4 Pretax Profit

$15.80 mln

Analyst Coverage

  • The current average analyst rating on the shares is "sell" and the breakdown of recommendations is no "strong buy" or "buy", no "hold" and 3 "sell" or "strong sell"

  • The average consensus recommendation for the integrated hardware & software peer group is "hold."

  • Wall Street's median 12-month price target for Cricut Inc is $3.00, about 30.2% below its March 2 closing price of $4.30

  • The stock recently traded at 25 times the next 12-month earnings vs. a P/E of 24 three months ago

For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)

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