港股异动 | 老铺黄金(06181)跌超5% 花旗认为公司调价或令敏感型客户需求放缓 但对销售影响有限

智通财经
Mar 03

智通财经APP获悉,老铺黄金(06181)跌超5%,截至发稿,跌5.46%,报683.5港元,成交额2.62亿港元。

消息面上,老铺黄金近日上调金饰价格。花旗指出,据该行调查显示,老铺黄金于上周六(2月28日)平均加价27%,大部分产品加价25%至35%,创历来最大加幅。花旗认为,此次大幅加价主要受金价上涨带动,加上管理层有意维持毛利率40%以上,并巩固其高端品牌定位。花旗表示,虽然公司加价可能会令敏感型客户需求放缓,但预计同业可能会在3月跟随加价,加上3月天猫女王节及4月SKP百货周年店庆的促销活动,预计老铺的销售压力将得以缓解,需求将在未来一个月逐步恢复。

而据花旗估算,老铺产品平均每克价格已达到2,512元人民币,若考虑10%折扣则为2,260元人民币。以目前金价每克1,145元人民币计算,并考虑6%的增值税扣除率及其他生产成本,预计老铺的毛利率在标价下将恢复至49%,及扣除10%折扣后恢复至43%,老铺是花旗在中国珠宝板块的首选股。该行预计,在强劲的同店销售增长、新店开设及营运杠杆效应支持下,公司盈利前景强劲。

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