(ii) 管理与营销模式优化产生经营杠杆效应，进而降低开支率。本集团持续推行管理模型重构，并通过精细化运营策略优化营销投放，使得客户转化效率与营销投入产出比得到显著改善。此外，通过优化组织架构与人力资源配置，整体运营效率进一步提升，成本结构得到有效优化。预期于该年度，本集团销售及营销开支率及一般及行政开支率较去年同期将呈现进一步下降趋势，分别下降5.0%至6.0%以及2.0%至3.0%。
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