使用率超60%,亚马逊正主导澳洲电商市场

亿恩网
Mar 02

Pattern发布2026澳大利亚电商报告显示,亚马逊、Temu、SHEIN等国际平台份额持续扩大,本土电商平台承压。亚马逊覆盖60%消费者领跑市场,Temu、SHEIN用户高速增长并提升品牌形象。消费者更注重便利、配送与信任,社交电商快速崛起。此外澳大利亚超八成消费者有夜间网购习惯,易出现冲动消费,且面临诈骗风险。

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