国信证券最新研报指出,随着中国步入深度老龄化社会,银发经济正成为消费市场的重要增长引擎,特别关注运动产业和适老化产品的发展机会。2025年运动鞋服市场规模达4377亿元,户外越野跑鞋等细分品类增速超150%,中老年群体对舒适、实用型运动装备的需求稳步提升,市场空间广阔。头部运动品牌如李宁、安踏、特步等,正通过科技迭代与场景细分构建产品矩阵,满足全年龄段需求,一方面面向年轻群体依托国潮与时尚潮流属性...
Source Link国信证券最新研报指出,随着中国步入深度老龄化社会,银发经济正成为消费市场的重要增长引擎,特别关注运动产业和适老化产品的发展机会。2025年运动鞋服市场规模达4377亿元,户外越野跑鞋等细分品类增速超150%,中老年群体对舒适、实用型运动装备的需求稳步提升,市场空间广阔。头部运动品牌如李宁、安踏、特步等,正通过科技迭代与场景细分构建产品矩阵,满足全年龄段需求,一方面面向年轻群体依托国潮与时尚潮流属性...
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