从“尖叫”到“电解质”,农夫山泉在运动饮料市场的关键一战

Foodaily每日食品
Mar 02

作者:徐子、海枫来源:Gooods好味司(ID:Gooods_haoweisi)封面图来源:农夫山泉农夫山泉最近悄悄推出了一款电解质饮料,产品名直接定为“电解质”,有西柚、柠檬两种口味,容量550ml,采用低糖配方。包装采用蓝/绿+黑白配色,视觉风格类似营养补剂,并且在瓶贴标注了一圈“农夫山泉30周年”的字样,用于新产品背书。过去几年,饮料市场中增长迅速的细分品类有:无糖茶、电解质饮料、维生素饮料...

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