营收利润双腰斩,“网红”董事长难挽珍酒李渡业绩狂澜

百酒研究局
Mar 03

在过去的2025年中,白酒行业中最引人注目的人物无疑是珍酒李渡的董事长吴向东。从7月开号开始打造个人IP,不到半年时间,“吴金东-珍酒李渡”视频号播放量突破3.6亿,12条千万级爆款,单条最高超5100万。11月,他登顶《企业家视频IP100榜单》,把雷军、俞敏洪甩在身后。但与吴向东个人上升为“顶流”相对的是,珍酒李渡的业绩一路下行。近日,珍酒李渡发布盈利预警,其预期2025年收入35.5亿元至...

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