在2026年全国两会召开前夕，全国人大代表、美的集团副总裁钟铮近日在接受第一财经等媒体记者采访时呼吁治理AIGC（人工智能生成内容）虚假营销乱象，可用AI手段来规范AI网络营销、数字人直播。在网络营销中，一些AI技术被用于黑公关、数据污染、虚假营销，给企业带来不公平竞争，又误导消费者。因此，钟铮今年在《关于净化网络营销环境的建议》中提出，首先要完善法律法规，在《反不正当竞争法》修订中增设条款，将...
Source Link在2026年全国两会召开前夕，全国人大代表、美的集团副总裁钟铮近日在接受第一财经等媒体记者采访时呼吁治理AIGC（人工智能生成内容）虚假营销乱象，可用AI手段来规范AI网络营销、数字人直播。在网络营销中，一些AI技术被用于黑公关、数据污染、虚假营销，给企业带来不公平竞争，又误导消费者。因此，钟铮今年在《关于净化网络营销环境的建议》中提出，首先要完善法律法规，在《反不正当竞争法》修订中增设条款，将...
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