亚马逊“零配件补发”上线:降本利器,还是运营新变量?

无界出海圈
Mar 01

点击上方蓝字加入我们亚马逊近期推出“零配件补发”(Provide Replacement Parts)计划,允许买家在退货窗口内直接申请缺失或损坏的配件,无需退回整件商品。对于做家具、电器等大件类目的卖家来说,这个功能几乎直击痛点。现实运营中,常见情况是因为缺一颗螺丝、坏一个小零件,整单退货。一来一回的双向物流费,加上仓储费、处理费和退款损失,利润空间被快速压缩。补发一个低成本配件,理论上可以替代...

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