德系豪华三巨头,在华核心管理层集体换血

第一财经
Mar 01

2026年开年以来,宝马、梅赛德斯-奔驰、奥迪(下称BBA)三大德系豪华车企相继宣布在华核心管理层人事调整,覆盖大中华区总裁、销售公司总经理、销售及市场营销副总裁等关键岗位。  这一系列调整发生在中国豪华车市场深度结构性变革、BBA电动化转型进入全新平台产品落地的关键阶段。而从从业背景来看,新任的管理团队肩负在华电动化产品投放、渠道运营优化与本土化布局推进的重任。  当前,传统豪华车市场份额正被...

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