一切为了IP!

新声Pro
Mar 02

作者 | 张一童(上海)“一切为了IP”,这是今年光线年会的主题。王长田随后发出的一封内部信里,他提到去年3月,光线管理层决定让公司从“高端内容提供商”向“IP的创造者与运营者”全面进化。光线接下来只有两种业务:创造IP与运营IP;只有两类人:IP的创造者与IP的运营者。事实上,根据《新声Pro》了解,过去一段时间,多家头部公司和平台在新的战略规划过程中,都将IP作为最核心的方向和目标。中国的...

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