关闭中国所有门店?知名时尚品牌回应

第一财经
Mar 01

2026年2月下旬,一则消息引发中国时尚消费市场关注:美国知名时尚品牌GUESS将于下个月关闭中国市场所有线上线下门店。消息源于消费者收到的GUESS官方发送的短信通知,告知因经营模式调整,全国所有线上、线下店铺将在2026年3月31日前正式关闭。针对闭店消息,GUESS所属母公司Authentic Brands Group(ABG)今日回应称,此举是中国市场战略调整的一部分,未来将以全新模式深耕...

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