京东的百亿大招放出来了

未来消费Lite
Mar 03

作者 | Layla编辑 | 方乔2月26日,京东APP上线“百亿超市”频道。官方公告显示,未来三年,京东将投入超200亿元商品补贴,目标带动合作品牌实现额外销售增量2000亿元。此次商超品类获得的补贴力度,将首次超过3C家电——后者是京东长期以来的核心资源倾斜方向。补贴重心的转移,是可量化的战略信号。从时间线来看,刘强东2022年底在内部会议上将“低价”确立为零售业务的核心战略方向。此后,京东...

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