“中等价格 × 巨大市场”:大药企下一轮增长模型

Minhua笔记
Mar 02

过去十多年,制药行业的成功路径似乎已经“写好”:小市场 + 高定价 + 高壁垒,靠孤儿药、肿瘤药和专科药,撑起一家公司。但礼来的成功给了我们一个新的范例。Stifel 的 Tim Opler 在最近一份报告中指出,真正的拐点才刚刚开始—— 对于制药行业来说,一个全新的时代正在形成,而市场尚未完全理解它。他把这个新阶段概括为一句话:“Big drugs for big markets”制药行业的三个...

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