NFC碰一碰结合AI数字员工开启线下交互新范式

DoNews
Mar 05

在2025年世界人工智能大会(WAIC 2025)现场,NFC‘碰一碰’技术取代传统二维码成为主流签到方式,毫秒级响应、无需打开相机,标志着交互方式代际更替。该技术底层为已应用多年的近场通信(NFC),2024年起经支付宝‘碰一碰支付’与分众传媒‘碰一碰广告’规模化落地,验证其作为数字服务入口的可行性。分众传媒与淘宝闪购试运营数据显示:‘碰一碰’广告累计触发54万人次,点击率达79%,淘宝唤端到达...

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