再战世界杯!中国品牌主打“AI”牌,不甘于只靠标语争夺曝光

每日经济新闻
Mar 06

2026年美加墨世界杯尚未开赛,中国企业的体育营销之战已提前打响。  与以往扎堆赛场边线、靠标语争夺曝光不同,今年中资品牌的营销竞争,正迎来一场以AI(人工智能)为核心的本质性逻辑升维。  3月5日下午,海信集团在青岛正式举行了世界杯营销暨定制产品发布会,正式揭开中国品牌世界杯AI营销的序幕。与以往在赛场边线用标语争夺曝光不同,今年中资品牌的营销比拼迎来了逻辑升维。  《每日经济新闻》记者观察到,...

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